Spotify Chapters

Spotify Wrapped has made reflecting on a year of listening feel like an event. But our relationship with music doesn't happen once a year. I designed Chapters to explore what music reflection could look like at a more personal, monthly scale, pairing listening data with the photographs from that same period.

Spotify Wrapped arrives once a year, but songs become attached to commutes, trips, friendships, late nights, new cities, ordinary Tuesdays, and entire phases of our lives. Most of those smaller listening eras disappear into our history.

Chapters transforms each month of listening into a visual memory archive. Instead of focusing only on statistics, the experience brings together what you listened to, what defined the month, and what you want to remember. Users can revisit favourite artists, albums, tracks and listening patterns alongside their own photographs from the same weeks.

Monthly overview, desktop.

Rather than presenting the month as one dense analytics screen, I structured the recap as a sequence of smaller moments. Each section reveals another part of the listener's month, so the experience unfolds like a story rather than a report.

Four moments, in order. Scroll sideways.

The hierarchy and components stay fixed. Artwork, photography and listening data change the character of every recap, so the system feels familiar without making each month feel identical.

The same structure, twelve times over. Only the material changes.

The larger idea extends beyond any individual month. Over time, Chapters becomes a growing archive of listening eras: a way to look back and remember not only which songs were on repeat, but the life happening around them. Together, those months tell a story that an annual summary alone can't fully capture.

Motion helps turn the recap from a collection of statistics into an experience. I prototyped interactions across mobile and desktop to explore how transitions, scrolling, layering and progressive reveals could guide someone through the month without overwhelming them. The goal was not motion for decoration, but motion that creates pacing and makes each part of the recap feel intentionally revealed.

This project gave me an opportunity to explore how behavioural data can become an emotional design material. The most interesting challenge wasn't deciding which statistics to show. It was thinking about what could make those statistics meaningful enough for someone to want to return to them. Pairing listening behaviour with personal imagery shifted the experience from “What did I listen to?” toward “What did this part of my life feel like?” That distinction became the foundation of the concept.

Purple Fabric